This year has seen many companies return to a flexible working model, where individual workers and teams split their time between a physical working environment and a virtual one. This new working landscape has presented a challenge for culture, as companies question the role played by the physical office space in maintaining it.
 
Historically, cultural “rituals” that were once enacted in the office, can no longer take place or if they can, they face disruption through a new hybrid working model, where employees are not in attendance full time.  From this new framework, a need to redefine culture has emerged, with many companies forced to rebuild their cultural practices and values to retain talent and integrate new employees.