how will commercial landlords lure their tenants in 2020?

As with last year, people are the central focus in commercial property. Bricks and mortar matter less as the experience of the worker becomes everything. With tech disruption, political upheaval and climate anxiety on the rise, commercial landlords are beginning to hear what people want. Read on to see the key workplace elements that landlords have started to deliver.

1.Creating Community
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Workplace health and wellbeing was a much talked about topic last year. Once considered a trend reserved for larger corporations or tech startups, the concept of a worker’s mental and physical health has now become a core aspect of business. Healthy group activities such as yoga and outdoor activities not only promote wellbeing, but have led to an emerging trend of “community” in the workplace. Now, commercial landlords will be willing to put their buildings forward as having a strong sense of community, with open, communal spaces, group bicycle services for commuters and building-wide philanthropic and environmental initiatives.

While corporate property strategy was once about the building and its location, companies are now longing for this sense of community, searching for buildings that house like-minded businesses who share similar values.

2. The Flexible Workspace

Any property that allows for agile working will be in high demand this year, as yet another trend becomes the norm in our working landscape. A cost effective alternative that promotes collaboration and productivity, the flexible workspace can be a driving factor in many commercial tenants’ property strategy.  For this reason, some commercial landlords have started their own flexible workspace brands or partnered with flexible workspace providers to offer this within their buildings.

3. A Hotel At Work
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The prestige, comfort and convenience that comes with hotel-style facilities cannot be overlooked when it comes to attracting and retaining talent. Generation Z, who make up 26% of the world’s population, are used to a workplace that provides “extra” services, such as End Of Trip Facilities, a booking service for meeting rooms, a concierge and dry cleaning service. As more Gen Z’ers move into the Australian workforce, building owners will be scrambling for their attention, adding more features to distinguish their property from others. 

4. Technology (Not Just Internet Connectivity)
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The changes in the commercial property sector are largely being driven by technology, but technological advancements now go far beyond internet infrastructure. The “Smart Building” is popping up in major cities around the globe, showcasing the latest technology in temperature, lighting and noise control. People’s movement and air quality is now constantly monitored for improvements in wellbeing. Buildings are also being built with greater resilience to the increasing threat of climate-related disasters. Many buildings have put in place prevention plans to cope with recent events like unprecedented smoke haze in the city. 
      

BRM finds, creates and delivers workplaces that nurture their people. To discover how we can help you unearth the possibilities in your workplace contact us today!
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