Renowned architects and urban designers Maud Cassaignau and Markus Jung likened Cremorne to the industrial areas of London and New York: “What struck us was the diversity of typologies…People seemingly didn’t know it so well. We felt that here was something really precious”
This tiny inner pocket of Melbourne, sits quietly behind the Monash Freeway. Once a manufacturing precinct, it’s working class character still remains, with the original signs and factories a beautiful reminder of days gone by. Melburnians love the suburbs that pay homage to our past, but Cremorne has recently emerged as something more…
In the first quarter of 2021, CBD offices are slowly awakening from a slumber enforced upon them by the pandemic. But desks are not filling as fast as some companies had hoped. A hybrid model workplace has emerged, with many workers choosing to spend half of the week working away from the office. As a result, commercial tenants have needed to re-think their property strategy to lure staff back into the office.
Competition for talent is fierce right now and the growing trend towards working from home means that companies can no longer settle for “average” when it comes to the workspace. Staff need to feel rewarded with a great office space.
“If it feels good to be at work, people will come to work” says BRM property consultant, Matt De Propertis. This is why generous buildings are resonating more with commercial tenants. Rooftops, great views, natural light, fresh air and great amenities are just some of the things that are attracting companies at the moment.
Enter Cremorne – the little suburb that has emerged as a frontrunner in great office buildings. While the CBD was once the only option for prime office space, more companies, particularly those in the tech industry, are finding their answers to the “empty office” problem right here. Cremorne is a suburb surrounded by amenity, public transport options and an energy that combines old world charm with a workplace buzz that is reminiscent of Silicon Valley. Some of Australia’s top tech names have settled into the Cremorne hub, such as Seek, MYOB and Uber. They are joined by other innovators and companies who wish to reward their people with the ultimate working environment.
BRM’s property team has been finding, securing and delivering office spaces in Cremorne for many years. Clients who wish to move to Cremorne engage us because of our intimate knowledge and true appreciation of the suburb. We want to contribute to Cremorne’s continuing evolution into a lively commercial hub for forward-thinking companies.
BRM is currently assisting three such companies who have made Cremorne a key part of their property strategy.
Banxa - a flat-to-crypto gateway solution for exchanges, wallets and other cryptocurrency businesses, has an office in Cremorne and loves the area. However they have outgrown their existing space and have found a new building with a like minded co-tenant. BRM will be handling the design for Banxa’s new space.
Gameday - an international company providing solutions and products for sporting organisations, was based in Melbourne’s CBD but found that their space was too large. Gameday feel that Cremorne is a better fit for their business and wanted to move closer to like minded industries. Before BRM commences a property search in the Cremorne area, the company will move through to a co-working space and use the time to gauge how staff wish to use their office in the future.
Optalert – an innovative medtech company in the field of drowsiness and wakefulness detection and monitoring. Optalert’s lease is coming to an end and the company is looking to reward it staff with better amenities and a location that compliments their work/life balance. While their existing office is in an old, tired and inefficient building, Optalert will be moving to a top level new development in Cremorne and BRM’s design team will be creating a beautiful space for them to enjoy.
If you want more information about moving to Cremorne or assistance with a general Property search and strategy, contact BRM’s expert property consultants today.
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